A good content marketing channel plan frees you from the constraints of any one content channel. As your blog efforts wane, or as social media channels come and go — or as your success on any one of them ebbs and wanes — you won’t be trapped into a singular channel.
Once you are ready to share your stories with the world, you need a strategic channel strategy in place. Remember: The content strategy defines your channel strategy — not the other way around. So be sure you have a solid content strategy in place first (yes, even if that means going back to the “Plan”) before you even start thinking about your channel plan.
You may be wondering how social media fits into this. Which channels are best for you? Check out the conversation with CMI consultants Carla Johnson, Michael Weiss, Ardath Albee, and Jay Baer.
This is also a time when editorial planning, and even budgeting, should start to occur. Here are some posts to help you plan your editorial efforts:
- A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity
- 5 Keys to an Editorial Calendar that Keeps Your Content on Track
- How to Put Together an Editorial Calendar for Content Marketing
